I'm Bram Peters

Data-/BI-Specialist | UX-/UI- Designer

Designing Data-Driven and User-Centered Experiences at the Intersection of Tech, Psychology and Corporate Impact

/

About Me

I’m a Human-Technology Interaction engineer with a passion for creating smart, human-centered digital solutions. Currently working at the Dutch Employee Insurance Agency (UWV) as a Data/BI Specialist and Product Designer I bridge the worlds of data, design, and development. With a background in UX, UI, and interaction design & research—paired with strong front-end and analytics skills—I thrive at the intersection of insight and innovation. I’m eager to take on new challenges where I can help shape Business Intelligence services that truly serve people and organizations in a fast-changing world. Let’s build meaningful, data-driven experiences together.




Education

MSc Human-Technology Interaction

Eindhoven University of Technology, Netherlands

UX-Design HCI User Research Quantitative Analyses HTML CSS-frameworks JavaScript STATA Python A/B-Testing Data Analytics Scientific Writing Cognitive Psychology Affective Computing Android Development
Computer Science Erasmus+

Kungliga Tekniska Högskolan (KTH), Sweden

UX/UI Design & Research Qualitative Research Usability-Testing Android iOS Figma AdobeXD Interaction Programming HTML/CSS/JavaScript Media Technology React Next.js Computer Networks & Security
BSc Psychology & Technology

Eindhoven University of Technology, Netherlands

HTML CSS-frameworks JavaScript HCI OOP Java Python Qualitative Research Quantitative Analyses Scientific Writing STATA Cognitive Psychology Consumer Behaviour Human Factors Perception & Motor Control Social Psychology

Experience

Business Intelligence Specialist & Product Designer

UWV | Headquarters Division of Social-Medical Affairs

BI-Advisor Data Engineering B2B Product Designer Stakeholder Management ETL-processes PowerBI/DAX Azure/Tableau Dashboarding Advanced Statistical Methods Media Strategies Data Analytics Social Welfare Laws & Regulation
Data-/BI-Specialist

SerenIT, Amsterdam

Data Mining PowerBI/Dashboarding ETL-processes Advanced Statistical Methods User-Centered Design Ad-Hoc Data Reports User-Acceptance Testing Multi-Disciplinary Work Leadership & Ownerships
Master Thesis Project

Information Management Services TU/e, Netherlands

PowerBI/Azure SQL/PowerQuery AdobeXD Web Programming Wireframing & Prototyping Typography & Color Theory User-Centered Design Learning Analytics Self-Regulated Learning UX-Design & Research Quantitative Analyses A/B-Testing Scientific Writing
Frontend Developer

TU/e, Netherlands

React Vue HTML/CSS/Javascript Web Programming TypeScript Typo3 SharePoint
UX- and Interaction-Designer

Blue Jay Eindhoven, Netherlands

UX-Design Figma Empathising Storyboarding Adobe Creative Suite Interaction Design Wireframing & Prototyping Color Theory & Typography User-Centered Design User Research Python / Pygame Python Usability-Testing
Mobile App Developer

Blue Jay Eindhoven, Netherlands

Android Development Java Kotlin React Machine Learning Speech Recognition Light Programming Wireframing & Prototyping AdobeXD Usability-Testing

My Portfolio


What you’ll find here is more than just a showcase — it’s a curated collection of the projects I’m most proud of. This portfolio represents not just the work I’ve done, but the experiences that shaped me as a designer and engineer. Each piece was chosen because it challenged me, allowed me to grow, and brought together my full skill set.

But more than that, these projects stand out because of the people I had the chance to collaborate with. Working alongside talented, multidisciplinary teams made the process as rewarding as the results. Every project here reflects a moment where I was fully engaged, creatively driven, and proud of what we built together.

Bram

TU/e Learning Dashboard

I laid the groundwork for a new learning dashboard that visualizes academic performance and provides dynamic recommendations on how students can improve their learning for the university's Canvas-platform.


Read Moreabout this is some title

The 'Emotional' Drone

At Blue Jay, my team and I were committed to creating a drone that can assist healthcare workers in their daily tasks and can serve as an an intelligent companion for patients. The goal at Blue Jay is to expand the capabilities of intelligent systems by developing drones that are safe, autonomous, interactive, and helpful.


Read More about this is some title

Vinobo

This webtool allows students to watch and annotate YouTube videos and search for keywords in the video's transcript to find relevant parts in the video. Notes can be saved to specific timestamps in the video and notebooks can be saved to personal user accounts.


Full Demo about this is some title

Doula | UX/UI Case Study

For a 10-hour time limited UX/UI Case Study, I was given the opportunity to redesign the design for an outdated pregnancy symptom and contraction tracker app built in 2014. My process involved in-depth user and usability research to identify and address key pain points within the existing app. The result? A transformation of the app's visual style and a substantial enhancement of the user experience.


Case Study about this is some title

Lost In Translation

Living in beautiful Stockholm, I sometimes missed my Dutch stroopwafels and stamppot — especially while staring at the bare 'Scandinavian-minimalist' walls of my condo. What started as a joke (and a way to practice Swedish) turned into the Stokhollum Spoorkaart: a Dutchified metro map with translations so literal, even Google Translate blushed. I just thought it was funny. Strangely, friends and family loved it and wanted one for their city. So I built a clever (and very secret) algorithm — and now anyone can create their own absurd, surreal, and gloriously inaccurate metro map for their hometown. Global Transit, Local Nonsense. Just mind the (language) gap.


Buy your own poster soon!

Reimagining Spotify Podcasts

For a project at KTH, we embarked on a mission to enhance Spotify's Podcast section. Employing the Double Diamond framework, our design approach centered on goal-oriented strategies to uncover and meet user expectations.


Read More about this is some title

Raspberries Shopping Assistant

The present-day shopping experience can be stressful and aggravating to some (think of crowded clothing stores and a lack of self-efficacy). What about letting the customer decide when they need assistance? Rodebjer’s Digital Shopping Assistant helps them do just that. This digital help desk bridges the gap between customers and salespeople by letting the customer decide when, and what for, they need help.


View Workbook about this is some title

The Honeymoon Webshop

One of my favorite personal projects is creating "Honeymoon Webshops" for newlyweds. I built a custom website that lets wedding guests buy and customize honeymoon gifts like activities and hotel stays. After the big day, all the thoughtful presents and messages were beautifully displayed on a bulletin-style collage frame.


Read More about this is some title

My Next Project

I am looking for professional challenges where I can combine my UX-, UI-, and Interaction-design and research experience with my front-end software development skills, so let's get in touch!


Contact Me about this is some title
© 2025 Bram Peters