Profile Picture
Bram Peters
Senior Data-/BI-Specialist and Product Designer
MSc Human-Technology Interaction | UX, UI & Interaction Design & Research
About Me

MSc Human-Technology Interaction engineer & Senior Data/BI Advisor, turning complex data into intuitive solutions that drive real organizational and societal impact — from research and design to ETL pipelines, backend, and frontend. I thrive in agile teams and own every project from concept to release, so let's collaborate and build something unique together!

Bram
Contact Me
+31 6 30827054
bramapeters@outlook.com
Amsterdam, Netherlands
bram-peters.com
LinkedIn
Top Project | Lost In Translation™
Lost In Translation logo
Lost In Translation™
Global Transit, Local Nonsense™
visit LostInTranslation.nl

Some very questionable AI-travel assistants have gone off the rails — dramatic, blunt, over-polite, sometimes even a little tipsy, depending on who’s helping you. From their glorious incompetence comes a gift worth getting lost for...

Step 1

Choose your city

Amsterdam to Tokyo, they'll map it beautifully.

Step 2

Pick a language

Watch them butcher it.

Step 3

Select your “AI” travel assistant

Fully confident. Deeply unqualified. Professional? No. Entertaining? Absolutely.

🇺🇸 Karen 🇫🇷 Clémence 🇩🇪 Dieter 🇳🇱 Gerrit 🇸🇪 Agnes … More
Education
  • MSc Human-Technology Interaction
    TU/e – Eindhoven, Netherlands
  • Erasmus MSc Computer Science
    KTH – Stockholm, Sweden
  • Erasmus MSc Interactive Media Technology
    KTH – Stockholm, Sweden
  • BSc Psychology & Technology
    TU/e – Eindhoven, Netherlands
Languages
  • Dutch Native
  • English Near-native | Professional
  • Swedish Conversational
Certificates
  • Python for Data Science & Engineering – IBM (2025)
  • UX Design – Google (2025)
  • Advanced BI Developer – Computrain (2024)
  • Advanced SQL Programmer – Computrain (2024)
Professional Experience
  • Owner/Founder, Lost In Translation™ | Amsterdam, Netherlands (Sep 2025 - Present)
    Fully crafted, designed and implemented a design-driven e-commerce platform 'disguised' as a travel agency webshop. Powered by personalized-AI, engaging UX, brand-focused storytelling and backed-up by cutting-edge innovation. Maps so wrong, they feel just right. Visit lostintranslation.nl for more info!
  • Senior BI Advisor & Product Designer, UWV SMZ – Amsterdam, Netherlands (Jul 2025 – Present) Leading development of business intelligence data products within the Division of Social-Medical Affairs. Responsible for ETL pipelines (SQL, SSIS/SSAS, Oracle), integrating external data sources, and advanced DAX modeling. Designed Power BI dashboards tailored to government services in accordance with Dutch social security legislation.
  • Data Analyst & BI Specialist, UWV SMZ – Amsterdam, Netherlands (Aug 2024 – Jul 2025) Built and optimized data pipelines and analytics dashboards. Transformed business requirements into data models and managed integration between multiple agency data sources and internal BI tools for a range of stakeholders.
  • Data/BI Specialist, SerenIT – Amsterdam, Netherlands (Jan 2024 – Aug 2024) Delivered custom dashboards and reporting tools to public and private clients. Led stakeholder workshops, defined KPIs, built DAX measures and SQL-based backend queries for data-driven insights.
  • Master Thesis Project – TU/e Security Office – Eindhoven, Netherlands (Dec 2022 – Oct 2023) Designed and implemented a student dashboard to support self-regulated learning. Conducted user research, defined requirements with university security officers, iterated wireframes, and implemented the tool using Power BI and UX methodologies.
  • Frontend Developer, TU/e – Eindhoven, Netherlands (Sep 2022 – Dec 2022) Built modular front-end components (React/Vue) integrated with Typo3, SharePoint, and educational portals. Supported cross-team development on internal tools.
  • UX Designer & Android Developer, Blue Jay – Eindhoven, Netherlands (Jun 2018 – Jun 2020) Designed a healthcare-oriented drone interface and mobile app. Played a full role in UX research, iterative testing and final app delivery, including voice recognition features and mood-sensitive lighting. Worked in an Agile team using Scrum.
Portfolio
Lost In Translation

Lost In Translation™

What began as a fun way to practice Swedish while living in Stockholm turned into a design project powered by AI. I built a custom algorithm and a cast of quirky AI travel-assistants, each with their own sass and personality, to generate metro maps with absurdly literal, customizable and perfectly imperfect translations. Soon, anyone can create a personalized, hilariously inaccurate transit map, crafted by my highly incapable bots. Global Transit, Local Nonsense. Just mind the (language) gap while we're at it.

Create your own poster! →
TU/e Learning Dashboard

TU/e Learning Dashboard

I laid the groundwork for a new learning dashboard that visualizes academic performance and provides dynamic recommendations on how students can improve their learning for TU/e's Canvas-platform. Mapped user journeys, set-up ETL processes, and developed an intuitive data visualization tool that empowers students to track their academic progress in real time.

Read More →
Blue Jay Drone

The 'Emotional' Drone

At Blue Jay, my team and I were committed to creating a drone that can assist healthcare workers in their daily tasks and can serve as an an intelligent companion for patients. The goal at Blue Jay is to expand the capabilities of intelligent systems by developing drones that are safe, autonomous, interactive, and helpful.

Read More →
Doula App

Doula | UX/UI Case Study

For a 10-hour time limited UX/UI Case Study, I was given the opportunity to redesign an outdated pregnancy symptom and contraction tracker app. My process involved in-depth user and usability research to identify and address key pain points within the existing app. The result? A transformation of the app's visual style and a substantial enhancement of the user experience.

Case Study →
Vinobo

Vinobo

This webtool allows students to watch and annotate YouTube videos and search for keywords in the video's transcript to find relevant parts in the video. Notes can be saved to specific timestamps in the video and notebooks can be saved to personal user accounts.

Full Demo →
Spotify Podcast

Reimagining Spotify Podcasts

For a project at KTH, we embarked on a mission to enhance Spotify's Podcast section. Employing the Double Diamond framework, our design approach centered on goal-oriented strategies to uncover and meet user expectations and tap into the strengths and tackle the weakpoints of the current Spotify-app.

Read More →
Raspberries Shopping Assistant

Raspberries Shopping Assistant

Crowded fitting rooms. Pushy sales staff. Or worse, none at all when you need them. For many, in-store shopping can feel more like a chore than a pleasure. That’s why my project-team and I created Rodebjer’s Digital Shopping Assistant — a seamless in-store UX that puts control back in the hands of the customer.

View Workbook →
The Honeymoon Webshop

The Honeymoon Webshop

One of my favorite personal projects is creating "The Honeymoon Webshop" for newlyweds. I built a custom website that lets wedding guests buy and customize honeymoon gifts like activities and hotel stays. Releasing a first version for my own sister's wedding, all the thoughtful presents and messages purchased on the website were beautifully displayed on a bulletin-style collage frame.

→ Contact Me
Next Project

My Next Project

I'm always looking for new challenges to combine my design and development expertise. Let’s connect!

→ Contact Me
Skills
Business Intelligence Advisor | Advanced Power BI/DAX, SQL, SSIS/SSAS, ETL, RLS/OLS, data quality & lineage, GDPR-compliant reporting, policy-driven KPIs, performance tuning, paginated reports, stakeholder-ready dashboards for agencies
Data Analytics | Expert R, Stata, data mining, data engineering, scientific research methods, machine learning, AI-programming advanced analytics, statistical methods, A/B-testing
UX/UI & Interaction Design | Advanced Figma, Adobe XD, wireframing, prototyping, usability testing, user flows, cognitive walkthroughs, design systems
Frontend Development | Proficient HTML, CSS, JavaScript, TypeScript, React, Vue.js, Kotlin (Android), REST API integration
Cognitive & Behavioral Insight | Advanced Behavioral research methods, human cognition & perception, human-robot interaction, persuasive & ethical design
Research & Methodology | Expert User research, stakeholder interviews, Double Diamond, self-regulated learning theory, storytelling, A/B testing
Tools & Platforms | Proficient SharePoint, Typo3, Git, Microsoft Azure, Power Automate, JIRA, Confluence, Databricks
Agile & Scrum Delivery | Intermediate Sprint planning, backlog refinement, iterative development, stakeholder management, cross-functional teamwork, demos & presentations, user stories
Project Start-Up & Stakeholder Management | Advanced Discovery → scoping → kickoff, stakeholder mapping, requirements, delivery roadmap & milestones, change management, workshops, executives updating, cross-functional collaboration
Hobbyist Passion: Videography | Proficient Cinematography, Directing & Concept Development, Post-Production, Project Management