👋 Hi, I'm Bram! I am a Business Intelligence Specialist currently working at KLM Royal Dutch Airlines✈️ with a background in UX/UI-design and a MSc background in Human-Technology Interaction engineering. I turn raw data into intuitive user-focused products that drive real organizational and societal impact. From ideation to constructing pipelines and developing solutions, the projects that thrill me the most are those where I got to keep my stakeholders in the loop using UCD-methods and deliver real impactful products to them. I thrive in agile teams and take pride in every project I do, so let’s collaborate and create something powerful together!
Some very questionable AI-travel assistants have gone off the rails — dramatic, blunt, over-polite, perhaps even a little tipsy, depending on who’s helping you navigate the city. From their glorious incompetence comes a gift worth getting lost for...
Amsterdam to Tokyo, they’ll map it beautifully
Watch them butcher it
Personalized ‘art’ shipped worldwide
Business Intelligence-Specialist, KLM – Amsterdam Airport Schiphol, Netherlands
Jun 2026 – Present
Data, Transformation & Continuous Improvement | Airframe @ Engineering & Maintenance✈️
Owner/Founder, Lost In Translation™ | Amsterdam, Netherlands
Sep 2025 – Present
Fully crafted, designed and implemented a design-driven e-commerce platform 'disguised' as a travel agency webshop. Powered by personalized-AI, engaging UX, brand-focused storytelling and backed-up by cutting-edge innovation. Maps so wrong, they feel just right. Visit lostintranslation.nl for more info!
Senior BI Advisor & Product Designer, UWV SMZ – Amsterdam, Netherlands
Jul 2025 – May 2026
Leading development of business intelligence data products within the Division of Social-Medical Affairs. Responsible for ETL pipelines (SQL, SSIS/SSAS, Oracle), integrating external data sources, and advanced DAX modeling. Designed Power BI dashboards tailored to government services in accordance with Dutch social security legislation.
Data Analyst & BI Specialist, UWV SMZ – Amsterdam, Netherlands
Aug 2024 – Jul 2025
Built and optimized data pipelines and analytics dashboards. Transformed business requirements into data models and managed integration between multiple agency data sources and internal BI tools for a range of stakeholders.
Data/BI Specialist, SerenIT – Amsterdam, Netherlands
Jan 2024 – Aug 2024
Delivered custom dashboards and reporting tools to public and private clients. Led stakeholder workshops, defined KPIs, built DAX measures and SQL-based backend queries for data-driven insights.
Master Thesis Project – TU/e Security Office – Eindhoven, Netherlands
Dec 2022 – Oct 2023
Designed and implemented a student dashboard to support self-regulated learning. Conducted user research, defined requirements with university security officers, iterated wireframes, and implemented the tool using Power BI and UX methodologies.
Frontend Developer, TU/e – Eindhoven, Netherlands
Sep 2022 – Dec 2022
Built modular front-end components (React/Vue) integrated with Typo3, SharePoint, and educational portals. Supported cross-team development on internal tools.
UX Designer & Android Developer, Blue Jay – Eindhoven, Netherlands
Jun 2018 – Jun 2020
Designed a healthcare-oriented drone interface and mobile app. Played a full role in UX research, iterative testing and final app delivery, including voice recognition features and mood-sensitive lighting. Worked in an Agile team using Scrum.
DutchNative
EnglishNear-native | Professional
SwedishConversational
A responsible BI project within UWV’s Socio-Medical Affairs division, designed to make the WIA process more transparent and understandable. The monitor turns sensitive socio-medical data into clear public insight on assessments, diagnoses, outcomes and regional trends. Built as part of a broader mission to support accountability, trust and better-informed conversations around work, health and reintegration.
Read my blogpost →
What began as a fun way to practice Swedish while living in Stockholm turned into a design project powered by AI. I built a custom algorithm and a cast of quirky AI travel-assistants, each with their own sass and personality, to generate metro maps with absurdly literal, customizable and perfectly imperfect translations. Soon, anyone can create a personalized, hilariously inaccurate transit map, crafted by my highly incapable bots. Global Transit, Local Nonsense. Just mind the (language) gap while we're at it.
Create your own poster! →
Designed and built LELIBRAMBAS+, a premium Netflix-inspired family streaming platform for preserving and sharing personal video archives on Apple TV, desktop and mobile. End-to-end product development spanning UX/UI, data architecture, web development, cloud infrastructure, APIs, and responsive media experiences.
DEMO →
I laid the groundwork for a new learning dashboard that visualizes academic performance and provides dynamic recommendations on how students can improve their learning for TU/e's Canvas-platform. Mapped user journeys, set-up ETL processes, and developed an intuitive data visualization tool that empowers students to track their academic progress in real time.
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At Blue Jay, my team and I were committed to creating a drone that can assist healthcare workers in their daily tasks and can serve as an an intelligent companion for patients. The goal at Blue Jay is to expand the capabilities of intelligent systems by developing drones that are safe, autonomous, interactive, and helpful.
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For a 10-hour time limited UX/UI Case Study, I was given the opportunity to redesign an outdated pregnancy symptom and contraction tracker app. My process involved in-depth user and usability research to identify and address key pain points within the existing app. The result? A transformation of the app's visual style and a substantial enhancement of the user experience.
Case Study →
This webtool allows students to watch and annotate YouTube videos and search for keywords in the video's transcript to find relevant parts in the video. Notes can be saved to specific timestamps in the video and notebooks can be saved to personal user accounts.
Full Demo →
For a project at KTH, we embarked on a mission to enhance Spotify's Podcast section. Employing the Double Diamond framework, our design approach centered on goal-oriented strategies to uncover and meet user expectations and tap into the strengths and tackle the weakpoints of the current Spotify-app.
Crowded fitting rooms. Pushy sales staff. Or worse, none at all when you need them. For many, in-store shopping can feel more like a chore than a pleasure. That’s why my project-team and I created Rodebjer’s Digital Shopping Assistant, a seamless in-store UX that puts control back in the hands of the customer.
View Workbook →
One of my favorite personal projects is creating "The Honeymoon Webshop" for newlyweds. I built a custom website that lets wedding guests buy and customize honeymoon gifts like activities and hotel stays. Releasing a first version for my own sister's wedding, all the thoughtful presents and messages purchased on the website were beautifully displayed on a bulletin-style collage frame.
→ Contact Me
“A Day in the Life of Luca Orvini” was a lighthearted side project that let me explore my interest in videography in the form of a company anniversy gift for my brother-in-law Luca Orvini, celebrating his and his team's 5 years in business together. What started with a simple design brief by Luca himself, quickly turned into a playful short film with a PG-13 rating that was received surprisingly well.
→ Video
I'm always looking for new challenges to combine my design and development expertise. Let’s connect!
→ Contact Me