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Bram Peters| Studio

🧩 I make sense of data, and data make sense.
Bridging Business Intelligence and User-Centered Design.
Bram Peters Bram Peters Studio
ABOUT ME

👋 Hi, I'm Bram! A Business Intelligence Specialist at KLM, with a background in UX/UI design and an MSc in Human-Technology Interaction. I believe data should tell a story, technology should make life easier, and good design shouldn't require an instruction manual. Making sense of data. And making data make sense. That's where my experience in BI meets my passion for Human-Centred Design.

From untangling messy datasets and building data pipelines to designing intuitive interfaces and developing complete digital solutions, I enjoy turning complex challenges into products that actually make a difference. Preferably ones people want to use. A curious mind, a soft spot for good UX, and a healthy intolerance for unnecessary complexity. Let's make something that makes sense. 🚀

Bram
CONTACT ME
bramapeters@outlook.com
Amsterdam, Netherlands
bram-peters.com
LinkedIn
Send a Message Have an Idea?
Top Project | Lost In Translation™

Lost In Translation™

Global Transit Local Nonsense

Some very questionable AI-travel assistants have gone off the rails — dramatic, blunt, over-polite, perhaps even a little tipsy, depending on who’s helping you navigate the city. From their glorious incompetence comes a gift worth getting lost for...

  1. 01
    📍 Choose your city

    Amsterdam to Tokyo, they’ll map it beautifully

  2. 02
    🧑‍💼 Select an assistant

    Watch them butcher it

  3. 03
    🖼️ Frame the evidence

    Personalized ‘art’ shipped worldwide

Visit LostInTranslation.nl
Professional Experience
  • KLM logoBusiness Intelligence-Specialist, KLM – Amsterdam Airport Schiphol, Netherlands Jun 2026 – Present

    A natural next step in my career, leveraging BI with user-centred design. Together with a young, ambitious team, we've already delivered significant organisational value through full-stack, Microsoft-native Power Platform solutions that help KLM stay on top of complex operational processes. Building impactful digital products in the tightly regulated world of aviation engineering, where safety, efficiency and precision are essential to keeping KLM's fleet airworthy and its flight schedules running daily.✈️

  • Bram Peters StudioFreelancing, Bram Peters Studio™ | Amsterdam, Netherlands Okt 2025 – Present

    As Founder & Owner of Bram Peters Studio™, I independently design and develop branded digital products and creative experiences for businesses and individuals. My freelance work ranges from websites, custom applications (incl. Android & Apple iOS/tvOS) and UX/UI design to corporate BI, data analytics and full-stack Power Platform solutions. I also specialise in creative video production and editing for personal and corporate occasions. Combining human-centered design with hands-on technical expertise, thoughtfully designed, beautifully crafted

  • UWV logoSenior BI Advisor & Product Designer, UWV SMZ – Amsterdam, Netherlands Jul 2025 – May 2026

    Leading development of business intelligence data products within the Division of Social-Medical Affairs. Responsible for ETL pipelines (SQL, SSIS/SSAS, Oracle), integrating external data sources, and advanced DAX modeling. Designed Power BI dashboards tailored to government services in accordance with Dutch social security legislation.

  • UWV logoData Analyst & BI Specialist, UWV SMZ – Amsterdam, Netherlands Aug 2024 – Jul 2025

    Built and optimized data pipelines and analytics dashboards. Transformed business requirements into data models and managed integration between multiple agency data sources and internal BI tools for a range of stakeholders.

  • SerenIT logoData/BI Specialist, SerenIT – Amsterdam, Netherlands Jan 2024 – Aug 2024

    Delivered custom dashboards and reporting tools to public and private clients. Led stakeholder workshops, defined KPIs, built DAX measures and SQL-based backend queries for data-driven insights.

  • TU/e logoMaster Thesis Project – TU/e Security Office – Eindhoven, Netherlands Dec 2022 – Oct 2023

    Designed and implemented a student dashboard to support self-regulated learning. Conducted user research, defined requirements with university security officers, iterated wireframes, and implemented the tool using Power BI and UX methodologies.

  • TU/e logoFrontend Developer, TU/e – Eindhoven, Netherlands Sep 2022 – Dec 2022

    Built modular front-end components (React/Vue) integrated with Typo3, SharePoint, and educational portals. Supported cross-team development on internal tools.

  • Blue Jay logoUX Designer & Android Developer, Blue Jay – Eindhoven, Netherlands Jun 2018 – Jun 2020

    Designed a healthcare-oriented drone interface and mobile app. Played a full role in UX research, iterative testing and final app delivery, including voice recognition features and mood-sensitive lighting. Worked in an Agile team using Scrum.

Skills
Business Intelligence Advanced
PowerBI/DAX, PowerApps|Automate, Stakeholder-management, policy-driven KPI-reporting, data-driven decision-making, Cloud ETL, data quality & lineage, GDPR-compliancy, performance tuning, paginated reports
Data AnalyticsExpert
R, Stata, Python, (statistical) data mining/engineering/analytics, scientific research methods, machine learning
UX/UI & Interaction DesignAdvanced
Figma, Adobe XD, wireframing, prototyping, usability, flows, cognitive walkthroughs, design systems, IA, user research, stakeholder interviews, Double Diamond, self-regulated learning theory, storytelling, A/B testing, Behavioral research methods, human cognition & perception, human-robot interaction, persuasive & ethical design.
App DevelopmentProficient
Android, Kotlin, Apple tvOS, iOS, Power Apps
MS Power PlatformProficient
M365 Copilot Ecosystems using Power Apps, Power Automate, Power BI, SharePoint, full-stack low-code application development, Microsoft-native integrations, enterprise workflow automation, data modelling & integration, SharePoint Lists & data management, custom connectors, responsive UX/UI design, role-based access control, permissions & governance, approval workflows, cross-platform integration, scalable enterprise applications.
Web DevelopmentProficient
Core Web Tech, TypeScript, React, Vue.js, responsiveness, PWAs, Web Dev, Android, tvOS, PowerApps
Cloud Databases & API IntegrationProficient
Cloudflare D1, SQL database setup, Google Cloud, API authentication & access control, REST APIs, full-stack integration, dynamic data synchronisation
AI Software DevelopmentProficient
AI coding tools, 'vibe coding', constructing constrained and targeted prompts, context management, iterative prototyping, code review & refinement, debugging, testing, integration, AI agent design, system instructions, persona & behaviour design, knowledge integration, AI-powered websites & applications, workflow orchestration, connected AI services, automated summarisation, structured outputs, output evaluation & guardrails
Data GovernanceAdvanced
GDPR, privacy-by-design, anonymisation, aggregation, data definitions, access control, RLS
Agile & Scrum Proficient
Sprint planning, JIRA, Confluence, backlog refinement, iterative development, stakeholder management, cross-functional teamwork, demos & presentations, user stories, discovery → scoping → kickoff, stakeholder mapping, requirements, delivery roadmap & milestones, change management, workshops, executives updating, cross-functional collaboration
Education
  • MSc Human-Technology InteractionTU/e – Eindhoven, Netherlands
  • Erasmus MSc Computer ScienceKTH – Stockholm, Sweden
  • Erasmus MSc Interactive Media TechnologyKTH – Stockholm, Sweden
  • BSc Psychology & TechnologyTU/e – Eindhoven, Netherlands
Languages
  • Netherlands flagDutchNative
  • United Kingdom flagEnglishNear-native | Professional
  • Sweden flagSwedishConversational
Certificates
  • Data Storytelling with PowerBI & PythonEdureka (2025)
  • Python for Data Science & EngineeringIBM (2025)
  • UX DesignGoogle (2025)
  • Advanced BI DeveloperComputrain (2024)
  • Advanced SQL ProgrammerComputrain (2024)
Portfolio
Lost In Translation

Lost In Translation™

What began as a fun way to practice Swedish while living in Stockholm turned into a design project powered by AI. I built a custom algorithm and a cast of quirky AI travel-assistants, each with their own sass and personality, to generate metro maps with absurdly literal, customizable and perfectly imperfect translations. Soon, anyone can create a personalized, hilariously inaccurate transit map, crafted by my highly incapable bots. Global Transit, Local Nonsense. Just mind the (language) gap while we're at it.

Create your own poster! →
UWV Monitor Arbeid & Gezondheid

UWV Monitor Arbeid & Gezondheid

A responsible BI project within UWV’s Socio-Medical Affairs division, designed to make the WIA process more transparent and understandable. The monitor turns sensitive socio-medical data into clear public insight on assessments, diagnoses, outcomes and regional trends. Built as part of a broader mission to support accountability, trust and better-informed conversations around work, health and reintegration.

Read my blogpost →
Lelibrambas+ television home screen with archive categories and film rails

LELIBRAMBAS+ | Family Archive Streaming

Designed and built LELIBRAMBAS+, a premium Netflix-inspired family streaming platform for preserving and sharing personal video archives on Apple TV, desktop and mobile. End-to-end product development spanning UX/UI, data architecture, web development, cloud infrastructure, APIs, and responsive media experiences.

DEMO →
TU/e Learning Dashboard

TU/e Learning Dashboard

I laid the groundwork for a new learning dashboard that visualizes academic performance and provides dynamic recommendations on how students can improve their learning for TU/e's Canvas-platform. Mapped user journeys, set-up ETL processes, and developed an intuitive data visualization tool that empowers students to track their academic progress in real time.

Read More →
Blue Jay Drone

The 'Emotional' Drone

At Blue Jay, my team and I were committed to creating a drone that can assist healthcare workers in their daily tasks and can serve as an an intelligent companion for patients. The goal at Blue Jay is to expand the capabilities of intelligent systems by developing drones that are safe, autonomous, interactive, and helpful.

Read More →
Doula App

Doula | UX/UI Case Study

For a 10-hour time limited UX/UI Case Study, I was given the opportunity to redesign an outdated pregnancy symptom and contraction tracker app. My process involved in-depth user and usability research to identify and address key pain points within the existing app. The result? A transformation of the app's visual style and a substantial enhancement of the user experience.

Case Study →
Vinobo

Vinobo

This webtool allows students to watch and annotate YouTube videos and search for keywords in the video's transcript to find relevant parts in the video. Notes can be saved to specific timestamps in the video and notebooks can be saved to personal user accounts.

Full Demo →
Spotify Podcast

Reimagining Spotify Podcasts

For a project at KTH, we embarked on a mission to enhance Spotify's Podcast section. Employing the Double Diamond framework, our design approach centered on goal-oriented strategies to uncover and meet user expectations and tap into the strengths and tackle the weakpoints of the current Spotify-app.

Read More →
Raspberries Shopping Assistant

Raspberries Shopping Assistant

Crowded fitting rooms. Pushy sales staff. Or worse, none at all when you need them. For many, in-store shopping can feel more like a chore than a pleasure. That’s why my project-team and I created Rodebjer’s Digital Shopping Assistant, a seamless in-store UX that puts control back in the hands of the customer.

View Workbook →
The Honeymoon Webshop

The Honeymoon Webshop

One of my favorite personal projects is creating "The Honeymoon Webshop" for newlyweds. I built a custom website that lets wedding guests buy and customize honeymoon gifts like activities and hotel stays. Releasing a first version for my own sister's wedding, all the thoughtful presents and messages purchased on the website were beautifully displayed on a bulletin-style collage frame.

→ Contact Me
J. Meijer BV

J. Meijer B.V. 40 Jaar

“A Day in the Life of Luca Orvini” was a lighthearted side project that let me explore my interest in videography in the form of a company anniversy gift for my brother-in-law Luca Orvini, celebrating his and his team's 5 years in business together. What started with a simple design brief by Luca himself, quickly turned into a playful short film with a PG-13 rating that was received surprisingly well.

→ Video
Next Project

My Next Project

I'm always looking for new challenges to combine my design and development expertise. Let’s connect!

→ Contact Me